Unilever are targeting consumers that actively prefer to buy local made and produced products and have globally launched a ‘MADE LOCAL’ range of new products. Billie’s Barkery is a popular local bakery in Melbourne, Australia, where owner Dan was inspired by his adopted dog Billie to create dog treats that are actually healthy, nutritious and good for his best mate. He needed a full brand identity that would roll out across packaging, print, digital and beyond.